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Tuesday, 9 January 2018

Indomie delights Christmas shoppers with ‘Make the Difference’ Campaign at Malls

Indomie delights Christmas shoppers with ?Make the Difference? Campaign at Malls




At this time of the year it is not surprising to hear Christmas songs playing while shopping, but shoppers at Festival Mall, Festac and Novare Mall, Sangotedo, Ajah were treated to a more up-close musical experience over the weekend. Shoppers were treated to a surprise as a 60 man strong choir of youth blended in with the shoppers surprising anyone who dropped a pack or more of Indomie instant noodles in a box marked for charity at the malls. The choir appeared in a flash mob manner for the ‘Indomie Make the Difference’ campaign with emotional and inspiring Christmas season carol renditions. 
Indomie delights Christmas shoppers with ?Make the Difference? Campaign at Malls
Indomie delights Christmas shoppers with ?Make the Difference? Campaign at Malls

The cast of over 60 members was made up of a principal, saxophonist, pianist, soloist, violinist and a choir. The troupe came dressed as shoppers and waited until an unsuspecting member of the public who had purchased a pack or more of Indomie dropped it in a marked Indomie box for charity with a sign reading “DROP A PACK OR MORE OF INDOMIE FOR CHARITY”.
Indomie delights Christmas shoppers with ?Make the Difference? Campaign at Malls
The performance commenced with a single musician emerging and gradually built up a vibrant crescendo from the full cast, all done to appreciate the giver who was also rewarded with Christmas gifts worth thousands of naira.
Indomie delights Christmas shoppers with ?Make the Difference? Campaign at Malls
One of the givers, Mr Kunle Adeyanju, a father of two who was filled with fulfillment for giving to charity said: "I feel a sense of achievement giving to charity and that was what pushed me to drop some packs into the box but the greatest surprise was seeing members of the choir come out from all angle singing various carols to me for just a small gesture of charity. I am elevated. The greatest sensational eruption of all for me, was getting so many gifts worth over a hundred thousand naira for something so small done out of love. It is truly amazing and a very big thumbs up to Indomie." said Mr Adeyanju. 
Indomie delights Christmas shoppers with ?Make the Difference? Campaign at Malls
“We are all really delighted with how it went and especially as it was a surprise for the givers!” Co-coordinator and Brand Manager Indomie, Maryam Adeyemi said. “The reaction from the public was great too with the surprise choir springing up and coming together in a flash mob singing various Christmas carols.”
Indomie delights Christmas shoppers with ?Make the Difference? Campaign at Malls
"The idea is to bring the joy of the season out to our consumers. We felt gratified and greatly astonished to see how many members of the public had congregated around us to watch the spectacle unfolding, many of them filming with their mobile phones."
Indomie delights Christmas shoppers with ?Make the Difference? Campaign at Malls

"The idea originated when we were trying to think up creative ways to raise funds for charity and at the same time do something that was fun for the consumers." Mariam said.
Indomie delights Christmas shoppers with ?Make the Difference? Campaign at Malls
Eventually hundreds of people gathered around the malls waiting for the next shopper to spark off the next flash mob performance bringing life to the festive songs and as it happened.
Indomie delights Christmas shoppers with ?Make the Difference? Campaign at Malls
See picture from the lit experience below…
Indomie delights Christmas shoppers with ?Make the Difference? Campaign at Malls
Indomie delights Christmas shoppers with ?Make the Difference? Campaign at Malls
Indomie delights Christmas shoppers with ?Make the Difference? Campaign at Malls
Indomie delights Christmas shoppers with ?Make the Difference? Campaign at Malls
Indomie delights Christmas shoppers with ?Make the Difference? Campaign at Malls
Indomie delights Christmas shoppers with ?Make the Difference? Campaign at Malls 
Indomie delights Christmas shoppers with ?Make the Difference? Campaign at Malls
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